Kenny's Auto-Center AG, Dietlikon

Kenny's Auto-Center is one of the leading official Mercedes-Benz and smart representatives in Switzerland and offers all car-related services nationwide.

As a very dynamic and innovative company, Kenny's is one of the fastest growing car dealerships in Switzerland. They are represented at three locations in German-speaking Switzerland: in Wettingen, Dietlikon and Dällikon. On the former factory site on Bahnhofstrasse in Dietlikon, a sustainable new 6,200 m2 building has been constructed: Ultra-modern, CO2-neutral and a customer experience for all the senses.

Initial situation/requirements:

Thanks to an existing collaboration, Kilchenmann was able to plan and partially implement the multimedia equipment for a brand new car dealership. The aim was to equip the welcome area, the main stage, the car delivery area and various private consultation rooms with state-of-the-art AV technology.

Technical concept:

A welcome area was created in the entrance area of the dealership. The reception greets customers and visitors with an inviting flair, which is complemented by the multimedia equipment.

The main stage in the dealership has an impressive 8-display video wall consisting of 55-inch displays. This remarkable display is ideal for the presentation of Kenny's promotional films and product videos for the individual vehicles or brands, allowing customers and visitors to experience the latest models in impressive quality. The video wall is controlled by Kenny's in-house media experts themselves via a tablet.

An 8-display video wall consisting of 55-inch displays was also installed in the AMG Stage. This special "stage" gives the AMG vehicles the attention they deserve.

Various consultation rooms/stations were equipped with displays. These offices, which are optimally separated from each other visually and acoustically by glass partitions, offer the opportunity to advise customers in a modern and professional environment. HDMI connections allow the integration of digital content and a wireless presentation system enables users to transmit presentations, films or images from their iPads to a desired display.

Kenny's customers also have access to two "private consulting" rooms, equipped with 65 and 32-inch displays. Here, too, there is the option of a seamless connection via HDMI connections or a wireless presentation system. These carefully designed rooms create an atmosphere of calm and discretion, specially designed for personal consultations.

In addition, innovative technologies such as digital signage have been used to convey essential information in an effective way. This contemporary form of communication opens up the opportunity not only to present relevant content effectively, but also to create a unique brand experience.

In the car delivery area, the customer is allowed to take delivery of their new vehicle - the show begins with a curtain that hides the vehicle so that the suspense of the powerful musical accompaniment makes the moment of delivery unforgettable. In this special room, Kilchenmann was able to supply and install the display and the sound system consisting of loudspeakers and subwoofers.