Digital signage - how to signpost today

Digital signage - not everyone is familiar with this term, even though they come into contact with it every day.

Because wherever there used to be something printed, but today there is a display, we are dealing with digital signage. From advertising in train stations and timetables in universities to internal information for employees in companies: The possible applications are diverse and virtually limitless. It is certainly no exaggeration to say that every person in Switzerland comes into contact with digital signage at least once a day. Kilchenmann has already been able to implement many exciting projects in this area. In the following, we explain the numerous advantages of digital displays and illustrate their versatile range of applications.

Relevant, time-coordinated content

For companies, this type of digital communication offers numerous business advantages in addition to sustainable aspects. First and foremost, content can be changed at short notice - unlike in printed form. The activation can be programmed in advance and takes place automatically at the right time. Digital signage is also an eye-catcher, i.e. it attracts attention, which increases the chance that information will reach the relevant target persons. It is also possible to use cameras in the screen to analyze the target group and thus play out coordinated, relevant content. In public places - such as a train station - the content displayed can be continuously adapted. During commuter times, it makes sense to display different information than in the late morning, when pensioners or families with children are walking past.

Simple internal and external communication

Digital signage projects often involve the communication of relevant information. On the one hand, this takes place within the company, for example at large production companies, where employees usually do not have their own workstation with a PC. Here, for example, screens with touch displays are used in the production halls so that employees can inform themselves about the latest news or the menu in the cafeteria. Where possible, the information is retrieved directly from existing solutions via interfaces and is always updated automatically - so it is always up to date. Digital signage is also used for external communication, for example in educational institutions and in the healthcare and mobility sectors. While schools and universities display up-to-date information on events and rooms in corridors or entrance halls, medical practices broadcast all kinds of relevant information in the waiting room. In train stations or bus stops, on the other hand, current timetables or advertising are displayed, for example.

Combined technologies

Another example of an application that combines different technologies is digital door signs for meeting rooms, which display the current availability of the rooms. Connections with access or locking systems are also possible. Together with the comprehensive options in the area of navigation assistance, this significantly enhances the visitor experience.

Tailor-made? No problem!

As digital signage has such a broad field of application, Kilchenmann always offers customized solutions. Together with our customers, we work out their needs and wishes in workshops and plan the projects carefully. We determine where the displays will be hung and what size is suitable. During implementation, we offer the installation, configuration and programming of all necessary components in the background so that the solution can be easily operated via a web interface and the correct content is displayed. We also operate our own cloud services, where our customers' content is stored securely and we carry out regular updates and maintenance. If desired, we can create the design of the screening content in accordance with a company's CI/CD or completely edit certain content. In training sessions, we then explain to the users of the system how everything works and provide a manual for future use.

Not to forget: services!

Even after the installation of digital signage systems, we want to be there for our customers. That's why we offer various services, such as maintenance of the technical equipment or proactive monitoring of the displays. Should they fail, we will replace them within a specified response time. If required, we can also keep an eye on the software and ensure that it works smoothly at all times. If our customers have any questions or doubts, they can reach us at any time on our service hotline.

Our range of digital signage services is more than diverse - and we look forward to working with you to develop the optimal solution for your company. Feel free to contact us and arrange a consultation.