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APG|SGA Allgemeine Plakatgesellschaft AG - Expansion of the "Rail ePanel" network in Zurich and Ticino.
As the technical integration partner for digital advertising media for APG|SGA, Allgemeine Plakatgesellschaft AG, we were able to implement ePanel display steles in a second phase at further SBB stations throughout Switzerland in the past six months. In the Basel SBB, Aarau and Biel-Bienne stations, which have already been digitized, the digital furniture has been renewed and numerous other prominent locations have been added.Four new locations for digital out-of-home media were realized with exclusive new "Rail ePanels" in the city train stations of Zurich Altstetten and Zurich Enge as well as Locarno and Bellinzona.
Expansion of the offering in Zurich
Five new digital areas have been installed at premium locations in Enge station. They reach travelers and commuters as well as pupils from the nearby Enge cantonal school. The station, which is important in terms of urban planning, has been completely digitized. The three new Rail ePanels at Zurich Altstetten station are located in the middle of the modernized and triple-widened station underpass in an ideal advertising environment. Several residential and office developments have been built around the station site, and other major construction projects (e.g. the multifunctional Swiss Life Arena for sport and events) are currently being implemented.
Comprehensive coverage in Ticino
The "Rail ePanel" network now covers three important cities in Ticino. The Locarno and Bellinzona stations have been equipped with a total of 6 additional Rail ePanels. This is the perfect complement to the existing 4 ePanels at Lugano station.
Ongoing expansion of the digital advertising network
In collaboration with APG|SGA, Switzerland's leading provider of outdoor advertising, Kilchenmann has once again been able to implement 184 additional new Rail ePanels in 15 stations as coordinator and integrator in the ongoing expansion project since 2019. This makes a total of 361 Rail ePanels since the start of the digitalization of advertising steles in Swiss stations. Further digital expansions in Swiss railroad stations and cities are in the planning stage.
The fully monitored indoor and outdoor ePanels in high-resolution Full HD quality have an image size of between 70″ and 100″ and are partly in-house developments by Kilchenmann AG.
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