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DIGITAL SIGNAGE

Digital signage by Kilchenmann: Custom digital media content for advertising and information systems

What is digital signage?

Does this sound familiar? You’re walking through a shopping mall and your eye is caught by a large, vibrant screen. Or you’re standing in an office building and the latest company news is displayed digitally on a screen in the lobby. This is exactly what digital signage is—modern screen solutions that bring your messages to life.

Instead of static notices or posters, you can use flexible displays that you can control from the comfort of your desk. A product sold out? Prices changed? Important news for the workforce? You can update your content with just a few clicks—in real time and on all desired screens simultaneously.

There are no limits to your ideas: from a simple price display in the shop window to interactive product advice at the point of sale. We’ll show you how you, too, can make clever use of digital signage for your communication.

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DIGITAL SIGNAGE

Digital signage locations

Where can digital displays be useful? The answer is simple: wherever there are people. In busy shopping centers, moving screens attract attention. In the doctor’s waiting room, they help pass the time with interesting health tips. And at the train station, they keep commuters up to date with the latest departure times. There are no limits to creativity: The small café around the corner presents its daily menu digitally, while the car dealership displays its latest models on razor-sharp screens. Even in office buildings, digital signage ensures that visitors reach their destination quickly.

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Corporate Communication

Employees are provided with important and up-to-date information via displays. This is an effective way to reach employees who do not have a computer workstation.

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Reception areas

Welcome systems create a positive first impression and extend a warm welcome to visitors. In the waiting area, company highlights and promotional videos help pass the time.

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Public facilities

Visitor and wayfinding systems help visitors find their way around and enhance the visitor experience in public facilities. Displays provide information on opening hours, ticket prices, services, and public transportation schedules.

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Educational institutions

Information kiosks and information systems provide educational institutions with important data and announcements in real time.

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Retail trade

AdScreens and in-store marketing boost sales and foster brand loyalty in the retail sector.

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Events

Room and event displays keep visitors informed about the location of your event, dates, and additional information and activities.

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DIGITAL SIGNAGE

Holistic digital signage solutions

Discover our 360° approach, which covers your digital signage projects from the initial concept through to implementation. With personalized customer consultation, planning, and professional installation, we ensure that your digital content achieves maximum impact and leaves a lasting impression on every target audience. Kilchenmann’s comprehensive service covers every aspect—delivering a seamless and effective communication solution that inspires. It enables maximum flexibility and real-time updates, can be easily integrated into existing systems, is extremely intuitive to use, and supports custom designs starting from a single unit. With our extensive expertise and many years of experience, we help you communicate your messages effectively and consistently achieve your goals.
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Consulting

The foundation of our service begins with customized consulting. Through strategic analysis and planning, we are able to develop concepts that are precisely tailored to your company’s specific needs. Our goal is to translate your vision into an effective communication strategy using in-depth market analysis and target audience research.

Concept

During the planning phase, we turn our consulting findings into concrete strategies. This is where we lay the groundwork for the successful implementation of your digital signage solution. Based on location analyses and the profile of your target audience, we develop a customized content strategy that conveys your message clearly and effectively to the desired audience.

Installation

During the implementation phase, we focus on the technical aspects of your digital signage project. From configuring the necessary hardware and integrating the software to creating customized content, our expertise covers all technical and creative aspects. We work with professionalism and precision to ensure that the installation goes smoothly and that your digital signage system functions properly.

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Even after installation, we won’t leave you to fend for yourself. We provide ongoing support throughout the operation of your digital signage system. Through regular maintenance and updates, we ensure the longevity and efficiency of your system. Our support teams are ready to respond quickly and effectively to any questions or challenges and ensure that your digital signage solution continues to deliver optimal results.

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DIGITAL SIGNAGE

Digital signage applications

Digital signage is used in a wide range of typical applications: AdScreens and in-store marketing enhance the shopping experience through interactive advertising. Infopoints and information systems provide important data in real time. Welcome systems ensure a positive first impression. Room and event displays keep visitors informed, while visitor and wayfinding systems provide effective guidance. In corporate communications, digital signage is a key element of internal communication.
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Corporate Communication

Digital signage complements your corporate communications and appeals to visitors and employees alike. It is ideal for a variety of applications, such as welcome systems and event displays.

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Digital signage and in-store marketing solutions

AdScreen and in-store marketing

Use AdScreens and in-store marketing to reach customers where purchasing decisions are made. Take advantage of smart, digital advertising.

We have been a Kilchenmann customer for years and are very satisfied.

Daniel Mariotti
Head of Cashier & Services | Adliswil Indoor Swimming Pool

We value the expert advice and personal supportwe have received over the years.

Miriam Röthlisberger
Head of Guest Services | Bern Intergenerational House

Throughout the implementation of our digital signage project, we were always able to rely on the prompt and professional support of Kilchenmann, our point of contact with the CMS provider.

Larissa Rechsteiner, Marketing & Communication Specialist at
| St. Gallen Cantonal Hospital (KSSG)

Information screen for customers

Information desks

Infopoints provide interactive customer information for any setting—from pharmacies to trade shows. They simplify the process of obtaining information and enhance the customer experience. Artificial intelligence enables content to be tailored even more precisely to individual preferences and demographic characteristics. This allows your company to make its messages even more relevant and effective.
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DIGITAL SIGNAGE

Room and event displays

Clearly and easily mark event locations: Use room and event displays to intelligently guide visitor traffic and share information effectively. Our solutions let you announce events and room availability in real time—clearly, concisely, and always up to date. Available for purchase or rent.

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Room reservation systems

Optimize your room management with modern room booking systems. These intelligent solutions enable you to organize and utilize your rooms efficiently, allowing you to easily manage reservations and view availability in real time. Reduce double bookings and vacancies to maximize the use of your rooms. Increase efficiency, improve the user experience, and ensure smooth operations.

Custom solutions

Is there something you need that you can't find here? Discover customized digital signage design solutions tailored to your needs. We guarantee precision and perfection in every detail for your company.

Supplier-independent solution

In today's fast-paced business world, flexibility is the key to success. Our vendor-independent digital signage solution offers exactly that: unlimited adaptability and freedom in choosing your hardware and software. This flexibility ensures a future-proof investment that integrates seamlessly with existing systems and is compatible with all leading vendors.

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White Paper: "Possible Applications of Digital Signage"
White Paper: "Why Digital Signage?"
White Paper: "The Ideal Digital Signage Display"
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360° solutions

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24/7 service

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Sustainability

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From information desk to wayfinding system

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Extensive partner network

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On the road throughout Switzerland

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90 years of experience

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Reliability

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Trained specialist staff

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CONTACT PERSON

Do you have any questions?

Mona Graf
Digital signage specialist
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FAQ

What is digital signage?

Digital signage refers to digital display systems such as screens, digital door signs, and interactive kiosks. They are often used in retail stores, public facilities, and corporate buildings to display advertising, information, and entertainment.

What do you need for digital signage?

For a digital signage solution, you need high-quality screens, powerful content management software, and—to unlock its full potential—an internet connection. Depending on the type of display, additional hardware such as media players may be required to play content.

Why digital signage?

Digital signage captures attention and offers centralized content management. It is more flexible and eye-catching than traditional print media such as posters or other notices, which leads to increased customer engagement and better employee communication.

What types of content are best suited for digital signage?

Videos, images, text messages, interactive content, augmented reality, and social media feeds. In general, the following applies: short, relevant, and concise content is effective, as people’s attention spans are constantly shrinking.

How can digital signage improve internal communication?

By displaying company news, event information, and booking information for meeting rooms or shared desk spaces. It is best to obtain this information directly from the data sources to ensure that it is always up to date.

What are the costs of implementing and operating digital signage systems?

The costs vary depending on the size of the system, the type of technology, and the content. There are one-time costs for hardware and installation, as well as ongoing costs for software, maintenance, and content management.