What does digital signage mean for corporate communication?

For companies, communication is a central task that presents itself anew every day. Digital signage creates new possibilities to visualise messages for employees and customers.

Let's first look at internal communication processes. Companies are challenged on a daily basis to provide their employees with all the relevant information they need. While the ongoing technological change constantly offers new possibilities, the demands on the company and the responsible persons - such as HR departments - are increasing at the same time. The digital flood of information shapes everyday life and makes it difficult to actually get the relevant messages to the employees concerned. The scattering loss is great. Think of noticeboards or memos that are updated or distributed in the morning and are already out of date by noon. You will probably agree that it is time to rethink.

What solutions does digital signage offer for HR communication?
In today's age, company-relevant messages and information must be digitally accessible. With digital signage, you can sustainably and effectively change how you communicate with your employees and thus improve the flow of communication.

Human resources departments are taking a first step in this direction by placing digital information display systems in high-frequency areas of the company. These can be used to visualise different content, such as company news, canteen menus and company statistics. The solutions also make it possible to integrate the most diverse feeds of external communication, such as social media pages or traffic maps, in real time.

All (audio-)visual content to be displayed can be assembled either programmatically or manually. A powerful combination of presentation technology, playout hardware, network connection as well as software for playout, content and network management goes into action. Even manual operation remains intuitive as content can be published via a central control system.

What positive effects does digital signage have on your corporate culture?
It proves particularly fruitful to communicate company and production goals and corresponding successes internally at regular intervals. Digital signage solutions support you in this. Employees are kept up to date and know in which direction the company wants to develop in the future. The advantage for you: company goals and requirements for employees that are packaged in strong messages and communicated directly have a motivating effect on employees and at best ensure that a positive and at the same time productive working environment is strengthened.

With digital signage, these messages can be placed and visualised precisely, attractively and in the right place. The flexibility of digital signage makes it possible, for example, to display safety messages in the warehouse, news about employees in the break room and room occupancy in the corridor.

In summary, strengthened communication raises employees' awareness of internal processes as well as what is happening outside the company. In addition, HR departments can engage with employees in a particularly effective way and send them messages tailored to their needs.

Communications, for example on corporate successes and sustainability programmes, reflect the corporate identity and thus promote the identification of employees with the company. By being better informed about the company, they automatically become ambassadors for the company.

Is digital signage also suitable for interactive communication processes?
Regardless of whether it is one-way or two-way communication, digital signage is the right tool for publishing both monologue and interactive content. The solutions can also be used, for example, for training videos, process tests and interactive presentations. This makes it possible to interact with employees at different locations of display stations regardless of time. Ideally, interactive content will integrate them even better into company processes.

How does digital signage support your external corporate communication?
But companies can use a digital signage solution to significantly improve not only internal but also external communication. Digital signage is an example of this. It can be used, among other things, for welcome systems, event or room displays, which you can direct towards visitors or employees as appropriate.

But adscreens also offer numerous advantages, especially for advertising purposes. With these, you can reach customers exactly where they have time and where a distraction is even welcome. Advertising content can be flexibly adapted to the location and customers, so that companies can use intelligent means to influence their buying actions.

Another area of application is information points, such as those found in pharmacies or at trade fairs. At these, customers and visitors can obtain relevant information quickly, intuitively and interactively, while at the same time their waiting time is bridged imperceptibly.

Which digital signage solution suits me and my company?
With the integration of digital signage, you ensure informed employees and a direct, fast flow of information in your company - also to the outside world. In order to take full advantage of the potential benefits, it is crucial to find the right digital signage solution for your company. Only when used correctly can it become the central hub of your communication.

Kilchenmann develops individual solutions for this purpose, for example, which are designed, developed and installed tailored to specific customer needs and requirements. Integration into existing systems is also possible. With digital signage you visualise your communication flexibly and in real time. Nowadays, it is digital content, moving images and interactivity that still manage to catch our attention. Digital signage paves the way for effective and individual employee and customer communication.