In Steinhausen, MB Auto Center Zug AG sets new standards as a Mercedes-Benz dealership in the areas of showroom design, advisory and sales processes, brand architecture and media concept. It is the first Mercedes-Benz dealership of its kind in Switzerland and is regarded as an example of the new retail concept.
Kilchenmann was commissioned with the multimedia equipment of the showroom. A 3x6 video wall mainstage, a 2x4 AMG substage and a 1x2 Smart video wall set appropriate accents in the high-quality and spacious exhibition and underline the high-class quality of the luxury models from Mercedes-Benz. For presentations, events, etc., an audio/microphone system has been installed. The entire media technology can be operated via a Crestron media control system. Various digital signage screens in the showroom round off the project.